the next chapter.
a legacy name that dates back to 1912.
founded with the mindset of creativity and innovation. it was our duty to carry the name with those values.
in 2020, we launched a watch attachment brand.
meet hadley.
Roma Industries is known to being one of the last standing mass leather manufacturers in America.
After a few swings and misses, the long-standing manufacturer couldn't quite successfully launch an e-comm based channel.
even with a turbulent 2020 ahead, we were up to the challenge.
we discovered hurdles.
from their past projects that would make the difference from crawling to the finish line to brand lift off.
We found that there was a need to climb a new plateau on the mindset of what a brand stands for. Coming from a manufacturer, this was okay and understandable.
Every touchpoint of a customer's experience is a brand opportunity; from the shopping experience all the way to how we interact with individual customers.
the world’s most unique person, you.
a watch band.
it’s with you every day.
whether you’d like to wear a classy alligator grain or make a statement by wearing an animal-free, apple skin watchband; wearing a watchband is an opportunity to express yourself.
our messaging centered around individuality, standing out, and uniqueness.
this angle opened up to encouraging customers to try different styles, colors, and more likely to purchase multiple bands.
The best brands build brick houses.
Now say that five times out loud. We partnered with a top developer in the space, Fuel Made, known for developing heavy-hitters in the e-comm space like Supply and Beardbrand.
We identified this as the biggest need and a foundation that the brand can grow into. A user-friendly, well-designed site is essential to acquire a brand's greatest asset: trust.
our sustainable advantage.
With their vertical integration of product development, sourcing innovative materials, and fulfillment: Roma Industries had key advantages to become a long-term player in the D2C market.
One of those advantages was animal-free, leather materials that would be very early to market.
we coupled that with eco-friendly packaging that was made out of three pieces of small cardboard.
lift off.
on october 16, 2020. wearhadley.com became live.
strong out of the gates.
$58
Average order value.
(higher than median price point)
15%
of customers’ first order included multiple bands.
200%
sales growth first quarter. (month over month)
