indulging creative = tasty returns.
a healthy twist on a childhood treat.
founder manny lubin made the leap to bring a healthy chocolate milk alternative to chocolate lovers.
with a great concept, their storefront was needing something.
it was time to add some flavor…
the transformation.
the goal was to create indulging product images that customers could almost taste.
we paid attention to very small, subtle chocolatey details that bring Slate Milk cans to life. but would this seeming small, finite improvement bring tangible return?
the results.
65%
increase in product page conversions.
72%
increase in ad link clicks.
2x
Instagram followers with ads
optimize presentation = 2x your brand.
what happened here was a classic case of elevating brand trust by 2x immediately after optimizing product presentation.
serving as the ‘moment of truth’ between the brand and customer, investing in quality product photography is a substantial value-add that can increase conversions.
we identified slate's small but impactful product line gave them the advantage to quickly accomplish this. this swift, nimble execution resulted in long-term brand strength and return.